Mid-Level Graphic Designer

Typical Duties

As a Mid-Level Graphic Designer at Lyquix, you will play a key role in delivering high-quality design solutions. You will work independently on well-defined and scoped tasks, contributing to the creation and refinement of visually engaging, user-centered designs across digital, print, and branding projects.

Your work will extend across digital and print media, with a strong emphasis on designing user interfaces, crafting user experiences, and ensuring brand consistency.

Your role involves collaborating with developers, project managers, and other designers to implement creative solutions that align with client goals and user needs. While you'll primarily focus on your assigned tasks, you'll also have opportunities to provide input on improving workflows, processes, and creative outcomes.

Web and Digital Design

• Design user interfaces (UI) for websites, web apps, and mobile apps, ensuring responsiveness and accessibility.
• Apply interaction design principles to craft intuitive user pathways and flows, with guidance from Senior Designers.
• Develop wireframes, mockups, and prototypes to visualize and refine designs.
• Create visually engaging animations and micro-interactions that enhance user engagement and storytelling.
• Incorporate content design principles to ensure text, visuals, and multimedia are aligned with design goals.

Branding and Visual Design

• Contribute to the development of brand identities, including logos, typography, and color schemes, under guidance.
• Design assets for digital platforms and print materials, ensuring consistency with branding guidelines.
• Create promotional materials such as banners, brochures, and event collateral to meet client objectives.

Content and Information Design

• Support the creation of visuals for complex data presentations using information design principles.
• Collaborate with content creators to ensure alignment between design and content strategy.
• Optimize designs for readability, accessibility, and SEO best practices.

Collaboration and Teamwork

• Work closely with developers, project managers, content creators, and Senior Designers to ensure seamless integration of design with development and functionality.
• Collaborate with developers to ensure accurate implementation of designs.
• Provide feedback to Junior Designers to support their growth and contribute to team quality.
• Partner with developers, printers, and manufacturers to troubleshoot and refine designs during implementation.

Accessibility and Usability

• Ensure designs comply with accessibility standards, usability principles, and cross-platform compatibility with input from Senior Designers.
• Support usability testing to gather feedback and refine designs accordingly.

Client Interaction

• Participate in client meetings to present designs, gather feedback, and refine creative direction.
• Communicate design decisions clearly, providing rationale for creative and technical choices.

Activity and Time Tracking

• Accurately track time and activity for projects using Lyquix's project management tools.
• Provide status updates to project managers and clients.

Requirements

Education and Experience:

• Bachelor's degree or higher in Graphic Design, Interactive Design, Visual Communication, or a related field, or comparable work experience.
• 3-6 years of experience in graphic design, with a strong portfolio showcasing work in branding, web design, and digital media.

Web and Digital Design:

• Proficiency in designing responsive user interfaces (UI) for websites, and web apps.
• Working knowledge of interaction design principles, including user pathways, navigation, and micro-interactions.
• Working knowledge of accessibility standards and usability best practices.
• Familiarity with designing email templates and graphics, including considerations affecting cross-client rendering, responsiveness, and deliverability.
• Familiarity with the mechanics and capabilities of HTML, CSS, and JavaScript, including concepts like the CSS box model, typography customization, color management, responsiveness, positioning and layout, effects, and transitions.

Branding and Visual Design:

• Proficiency in creating assets for both digital and print media.
• Working knowledge of developing comprehensive brand identities, including logos, typography, color schemes, and brand guidelines.
• Working knowledge of layout, composition, typography, visual hierarchy, and color theory to create compelling designs that align with brand goals.

Content and Information Design:

• Working knowledge of collaborating with content creators to ensure alignment between design and content strategy.
• Working knowledge of creating designs that optimize readability and user engagement.
• Familiarity with information design principles to create clear and engaging visuals for data-heavy content.

Tools and Software:

• Proficiency in design software such as Figma, Adobe XD, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for wireframing, prototyping, and design collaboration.
• Working knowledge of photo editing, including retouching, cropping, resizing, enhancing images, and performing color correction and grading.
• Working knowledge of creating and editing of vector graphics and illustrations.
• Working knowledge of optimizing image files, including selecting appropriate file formats for each use case, understanding their advantages, limitations, and impact on performance.
• Working knowledge of collaboration and project management tools.
• Familiarity with animation and motion design tools like Adobe After Effects, Lottie, or similar software.

General Skills:

• Working knowledge of design best practices, workflows, and processes, to ensure high-quality and consistent results.
• Working knowledge of collaboration and project management tools.
• Working knowledge of sourcing creative inspiration and staying updated on design trends through blogs, portfolios, and visual communities.
• Working knowledge of exploring design tools features, troubleshooting software issues, and leveraging official documentation and forums.
• Working knowledge of researching and applying of design techniques to solve challenges and achieve goals.
• Working knowledge of communicating with third-party photo and video teams to provide detailed creative direction and technical requirements, guide and collaborate during shoots, and review deliverables to guarantee quality and adherence to the desired vision.
• Working knowledge of communicating with third-party production teams, such as printers or manufacturers of promotional materials, to gather specifications, review proofs, and troubleshoot and resolve issues.
• Familiarity with project management concepts and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Familiarity with AI-powered tools for design workflows, such as generating creative ideas, enhancing visuals, or streamlining tasks.

Soft Skills

Collaboration & Communication

• Team Collaboration: Works effectively with team members, fostering inclusivity and valuing diverse perspectives.
• Clear Communication: Articulates ideas clearly, adapting style for technical and non-technical audiences.
• Constructive Feedback: Provides actionable, supportive feedback and accepts input gracefully.
• Knowledge Sharing: Shares insights, expertise, and learnings with the team to support collective growth.

Project Management Awareness

• Task Management: Organizes, prioritizes, and completes tasks efficiently, balancing multiple priorities.
• Understanding Project Workflows: Demonstrates awareness of project planning, execution, and task dependencies.
• Client Focus: Ensures deliverables align with client needs and expectations, providing clarity when needed.

Strategic Thinking & Business Acumen

• Continuous Improvement: Proactively looks for ways to enhance processes, workflows, and personal performance.

Leadership & Mentorship

• Advocacy: Champions best practices, high-quality standards, and team collaboration.

Attitudes and Disposition

• Problem-Solving Attitude: Tackles challenges proactively, finding practical and effective solutions.
• Analytical Thinking: Approaches technical problems logically and systematically.
• Organization and Discipline: Manages time effectively, prioritizes tasks, and meets deadlines.
• Attention to Detail: Ensures accuracy and precision in all aspects of work.
• Optimism and Adaptability: Maintains a positive attitude and adjusts effectively to changes or challenges.
• Initiative and Ownership: Takes responsibility for assigned tasks and looks for ways to add value.
• Reliability and Accountability: Follows through on commitments and ensures work meets quality standards.
• Professionalism: Upholds ethical standards, treats others with respect, and maintains composure in all situations.
• Continuous Learning: Demonstrates curiosity and a proactive approach to learning, staying updated on tools and trends.

Desirable but Optional

Experience and Work Environment:

• Experience working in an agency setting, managing multiple clients and projects.

Web and Digital Design:

• Usability testing, user research, and related methodologies used uncover insights and enable design based on feedback and analytics.

Content and Information Design:

• Data visualization tools or techniques to present complex information effectively.
• Content strategy, information architecture, and SEO best practices.

General Skills:

• Web development workflows to better understand implementation and collaborate with developers.
• Creating and maintaining documentation of technical processes, workflows, or solutions to enhance team knowledge-sharing and onboarding.

Soft Skills:

• Technical Articulation: Clearly explains technical concepts, solutions, and decisions to both technical and non-technical stakeholders.
• Big-Picture Thinking: Understands how assigned work connects to broader team and project goals.
• Strategic Decision-Making: Begins identifying opportunities to optimize solutions and workflows.
• Mentorship: Provides guidance to junior team members when appropriate, sharing knowledge and advice.
• Leadership: Takes ownership of tasks and contributes to team success by providing direction where needed.