Senior Graphic Designer

Typical Duties

As a Senior Graphic Designer at Lyquix, you will be at the forefront of crafting visually engaging and user-focused designs that span digital design, print design, and branding. You will combine creative vision with strategic thinking to deliver designs that are not only beautiful but also functional, accessible, and aligned with client goals.

Your work will extend across digital and print media, with a strong emphasis on designing user interfaces, crafting user experiences, and ensuring brand consistency. You will collaborate closely with clients and internal teams to refine design solutions that communicate effectively, enhance usability, and drive engagement.

Beyond design execution, you will contribute to the refinement of creative processes, provide feedback to team members, and advocate for setting and upholding best practices in design techniques, processes, usability, accessibility, branding, and visual communication.

Web and Digital Design

• Design user interfaces (UI) for websites, web apps, mobile apps, and other digital interfaces, ensuring responsiveness and accessibility.
• Apply interaction design principles to craft intuitive user pathways, flows, and navigation elements.
• Develop wireframes, mockups, and high-fidelity prototypes to visualize and refine designs.
• Create visually engaging animations and micro-interactions that enhance user engagement and storytelling.
• Incorporate content design principles to ensure text, visuals, and multimedia are aligned with design goals.

Branding and Visual Design

• Develop brand identities, including logos, typography, color schemes, and comprehensive brand guidelines.
• Design assets for both digital platforms and print materials, ensuring consistency with branding guidelines.
• Create promotional materials such as banners, direct mail campaigns, and event collateral that are cohesive with the client's brand.
• Craft designs that align with strategic goals and deliver the intended message effectively.

Content and Information Design

• Apply information design principles to present complex data and information in a clear, engaging, and accessible manner.
• Collaborate with content creators to ensure alignment between design and content strategy.
• Optimize designs for readability, accessibility, and SEO best practices.

Collaboration and Teamwork

• Work closely with developers, project managers, and content creators to ensure seamless integration of design with development and functionality.
• Collaborate with developers to ensure accurate implementation of designs.
• Provide feedback and guidance to Junior and Mid-Level Designers to enhance their skills and the overall quality of the team's output.
• Partner with developers, printers, and manufacturers to troubleshoot and refine designs during implementation.

Accessibility and Usability

• Ensure all designs comply with accessibility standards, usability principles, and cross-platform compatibility.
• Conduct usability testing to gather feedback and refine designs accordingly.
• Optimize designs for performance and user engagement.

Client Interaction

• Participate in client meetings to present designs, gather feedback, and refine creative direction.
• Communicate design decisions clearly, providing rationale for creative, technical, and strategic choices.
• Build strong client relationships by understanding their needs and delivering exceptional creative solutions.

Activity and Time Tracking

• Accurately track time and activity for projects using Lyquix's project management tools.
• Provide status updates, timelines, and deliverables to project managers and clients.

Requirements

Education and Experience:

• Bachelor's degree or higher in Graphic Design, Interactive Design, Visual Communication, or a related field, or comparable work experience.
• Minimum of 6 years of experience in graphic design, with a strong portfolio showcasing work in branding, web design, and digital media.
• Experience working in an agency setting, managing multiple projects and clients.

Web and Digital Design:

• Advanced proficiency in designing responsive user interfaces (UI) for websites, and web apps.
• Proficiency in interaction design principles, including user pathways, navigation, and micro-interactions.
• Proficiency in accessibility standards and usability best practices.
• Working knowledge of email templates and graphics design, including considerations affecting cross-client rendering, responsiveness, and deliverability.
• Working knowledge of the mechanics and capabilities of HTML, CSS, and JavaScript, including concepts like the CSS box model, typography customization, color management, responsiveness, positioning and layout, effects, and transitions.
• Familiarity with usability testing, user research, and related methodologies used uncover insights and enable design based on feedback and analytics.

Branding and Visual Design:

• Advanced proficiency in creating assets for both digital and print media.
• Proficiency in developing comprehensive brand identities, including logos, typography, color schemes, and brand guidelines.
• Proficiency in layout, composition, typography, visual hierarchy, and color theory to create compelling designs that align with brand goals.

Content and Information Design:

• Proficiency in collaboration with content creators to ensure alignment between design and content strategy.
• Proficiency in creating designs that optimize readability and user engagement.
• Working knowledge of information design principles to create clear and engaging visuals for data-heavy content.
• Familiarity with data visualization tools or techniques to present complex information effectively.
• Familiarity with content strategy, information architecture, and SEO best practices.

Tools and Software:

• Advanced proficiency in design software such as Figma, Adobe XD, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for wireframing, prototyping, and design collaboration.
• Proficiency in photo editing, including retouching, cropping, resizing, enhancing images, and performing color correction and grading.
• Proficiency in creating and editing vector graphics and illustrations.
• Proficiency in image file optimization, including selecting appropriate file formats for each use case, understanding their advantages, limitations, and impact on performance.
• Proficiency in collaboration and project management tools.
• Working knowledge of animation and motion design tools like Adobe After Effects, Lottie, or similar software.

General Skills:

• Proficiency in applying design best practices, workflows, and processes, ensuring high-quality and consistent results.
• Proficiency in collaboration and project management tools.
• Proficiency in finding creative inspiration and staying updated on design trends through blogs, portfolios, and visual communities.
• Proficiency in exploring features of design tools, troubleshooting software issues, and leveraging official documentation and forums.
• Proficiency in research and application of design techniques to solve challenges and achieve goals.
• Proficiency in communicating with third-party photo and video teams to provide detailed creative direction and technical requirements, guide and collaborate during shoots, and review deliverables to guarantee quality and adherence to the desired vision.
• Proficiency in communicating with third-party production teams, such as printers or manufacturers of promotional materials, to gather specifications, review proofs, and troubleshoot and resolve issues.
• Working knowledge of project management concepts and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Working knowledge of AI-powered tools for design workflows, such as generating creative ideas, enhancing visuals, or streamlining tasks.
• Familiarity with web development workflows to better understand implementation and collaborate with developers.
• Familiarity with creating and maintaining documentation of technical processes, workflows, or solutions to enhance team knowledge-sharing and onboarding.

Soft Skills

Collaboration & Communication

• Team Collaboration: Works effectively with team members, fostering inclusivity and valuing diverse perspectives.
• Clear Communication: Articulates ideas clearly, adapting style for technical and non-technical audiences.
• Technical Articulation: Clearly explains technical concepts, solutions, and decisions to both technical and non-technical stakeholders.
• Constructive Feedback: Provides actionable, supportive feedback and accepts input gracefully.
• Knowledge Sharing: Proactively shares insights, expertise, and learnings to enhance team knowledge and growth.

Project Management Awareness

• Task Management: Organizes, prioritizes, and completes tasks efficiently while meeting deadlines consistently.
• Understanding Project Workflows: Demonstrates awareness of project planning, execution, and dependencies.
• Client Focus: Ensures deliverables align with client goals and enhances the overall client experience.

Strategic Thinking & Business Acumen

• Big-Picture Thinking: Connects technical work to broader project, team, and organizational goals.
• Strategic Decision-Making: Makes well-reasoned decisions that balance risks, value, and business objectives.
• Continuous Improvement: Identifies opportunities to improve workflows, processes, and team performance.

Leadership & Mentorship

• Mentorship: Supports junior and mid-level team members, helping them learn, grow, and achieve their goals.
• Leadership: Drives team progress by setting a positive example, providing direction, and ensuring high-quality work.
• Advocacy: Champions best practices, team needs, and technical excellence within the organization.

Attitudes and Disposition

• Problem-Solving Attitude: Tackles complex challenges proactively, finding innovative and effective solutions.
• Analytical Thinking: Breaks down technical problems logically and applies systematic problem-solving approaches.
• Organization and Discipline: Manages time effectively, prioritizes tasks, and meets deadlines.
• Attention to Detail: Delivers precise, high-quality work while ensuring consistency and accuracy.
• Optimism and Adaptability: Maintains a positive attitude and adjusts effectively to shifting priorities or challenges.
• Initiative and Ownership: Takes responsibility for assigned tasks, anticipates challenges, and proactively adds value.
• Reliability and Accountability: Follows through on commitments, takes ownership of outcomes, and meets high standards.
• Professionalism: Upholds ethical standards, treats others with respect, and maintains composure in all situations.
• Continuous Learning: Demonstrates curiosity and enthusiasm for learning, staying updated on trends, tools, and best practices.

Desirable but Optional

• Mobile and desktop apps user interface design, including responsive design and platform-specific considerations.
• Design and customization of fonts to align with branding and design requirements.